Karen Soto Pedrosa
Learn what a nonprofit arts manager must know about the business of marketing visual and performing arts by focusing on identifying and engaging new and existing arts audiences. Examine methods for increasing earned income and arts participation, including market research, pricing, branding and graphic design, direct marketing, advertising, public relations, and the use of digital and interactive media. Gain an understanding of the importance of—and the skills to create and implement—a comprehensive marketing plan. Case studies and guest speakers aid in analyzing current marketing trends and in developing effective marketing strategies. This course may be used to fulfill the requirements of the Certificate in Arts Management. Questions? Contact us at The Center for Publishing and Applied Liberal Arts (PALA). Email sps.pala.ce@nyu.edu or call 212-998-7289.
This course is delivered in an online, self-paced (asynchronous) format. The instructor interacts with students and facilitates group discussions within NYU’s online learning platform. There are weekly deadlines for lesson and assignment completion.
Registering at least three weeks prior to the course start date is highly recommended!