LLM Strategy Mktg/Ad Research

This course focuses on the integration of large language models (LLMs) from both a strategic and operational perspective. Students will explore how LLMs can drive innovation in marketing research, develop data-driven personas, and influence decision-making processes. Additionally, the course will emphasize how businesses can use LLMs for competitive advantage, optimize team management in AI-driven environments, and address key ethical challenges, ensuring that strategic deployments of AI align with organizational goals and market realities.