Certificate in Luxury Digital Marketing and Strategy

Digital disruption has revolutionized the luxury market over the last ten years. The graduate certificate in Luxury Digital Marketing & Strategy empowers students with the concepts and tools needed to apprehend the digital transition of luxury brands. This certificate arms students with academic lectures, hands-on projects, and company visits covering the full spectrum of luxury. Delivered at NYU, in the heart of New York City, the Luxury Digital Marketing & Strategy certificate provides a global vision of the luxury markets while highlighting the specificities of the American market. By the end of the certificate, students will be able to: Recognize and understand the diversity and unique behaviors of luxury customers in the US and the particular ways to market to them Evaluate the particularities of the luxury industry’s digitization and develop the skills & knowledge in digital marketing, social media, e-commerce to ignite the desire to buy Leverage technologies such as data, Web3, metaverse, NFT, and blockchain to understand the state of the art of the luxury experience and predict its future