Planned Giving

Planned Giving offers donors a variety of ways to have and make a charitable impact even without making a gift of cash. Planned gifts also offer charities a steady stream of revenue despite economic volatility. Explore the tools and techniques of planned giving, focusing on estate gifts; gifts of art, real estate, and other assets; charitable gift annuities and trusts; and the newer models for gift planning, such as donor-advised funds. Learn to structure a planned giving campaign, including audience identification, marketing and communications, events, and administration of planned gifts. Learn tools for being an effective individual gift planning officer in educating, soliciting, closing, and stewarding such gifts. COURSE TOPICS       Planned Giving Terminology, Definitions, Players     Why people give––from the head (tax and financial) and the heart     The Planned Gift Campaign     Current Planned Gifts; Classification of Gifts; Endowment Basics     Future Planned Gifts––structuring, soliciting, and funding     Life-Income Gifts (trusts and annuities), and Next Generation Gift Planning Strategies  This course is eligible towards the completion of the Certificate in Fundraising. Bundle your coursework and earn a professional credential that communicates knowledge and skills gained. Declared Certificate students receive 10% off of courses within the program. Note: Full participation in this course is applicable for 15 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.